Category: Reporting accuracy

November 6 2024January 27 2025*The Election Polling Series, Data analysis, Generalization of findings, Reporting accuracy

US Election Polls – Don’t blame survey science

Wondering why US pollsters got it wrong? Non-response bias is [...]Read more

September 3 2024January 27 2025Collecting data, Generalization of findings, Reporting accuracy, Weighting

So what IS Survey Methodology, anyway?

Survey Methodology relates to the approach taken to select survey [...]Read more

June 12 2024December 31 2025Data analysis, Generalization of findings, Reporting accuracy

Qualitative Research: The Forbidden Extrapolation

Qualitative research cannot be extrapolated to a Target Population. Period. [...]Read more

May 13 2024November 26 2024Reporting accuracy, Response scales

Paraphrasing can distort your findings

A tiny change in wording can change survey findings . [...]Read more

April 22 2024November 26 2024Reporting accuracy, Response scales

“Average” is not a rating scale mid-point

A student's "average" level of satisfaction with their teachers could [...]Read more

August 14 2023July 22 2026Data analysis, Reporting accuracy

The Interpretation Leap: Analysis must stick to survey wording

Surveys are notoriously fickle when it comes to wording. A [...]Read more