REPORTING
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- paraphrase
Wondering why US pollsters got it wrong? Non-response bias is the primary reason.
In 2024, the vast majority of election polls indicated that Kamala Harris would win and become the next president of the...
Survey Methodology relates to the approach taken to select survey respondents (sampling) and to other key facets of a survey that affect the accuracy of the data collected. Published surveys should include...
Qualitative research cannot be extrapolated to a Target Population. Period. Only quantitative research with specific design structures can be statistically extrapolated from sample findings to the Target...
A tiny change in wording can change survey findings
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It has been demonstrated repeatedly that a small change in survey question wording can change respondent answers. For accuracy, it is important to...
A student’s “average” level of satisfaction with their teachers could be “very satisfied” or “very dissatisfied” or anywhere in between. A consumer’s “average”...
Surveys are notoriously fickle when it comes to wording. A slight wording change can change a respondent’s answer. As such, data analysts need to stick very, very close to the survey question and...