Services
We are a full service organization that specializes in high-impact micro-consulting. GET EXPERT ADVICE
We have experience across a wide range of sectors — charitable, food and beverage, politics, health, financial, agriculture, education, energy, labour, security, telecom, transportation, social services, media, culture, and more.
SURVEY METHODOLOGY
QUESTIONNAIRE DESIGN
DATA COLLECTION /
RESPONDENT ENGAGEMENT
DATA ANALYSIS
AND REPORTING
- Specify exact information needed
- Determine type of survey (random sample? census? purposive?)
- Specify target respondent characteristics
- Set target sample size
- Ensure privacy legislation compliance
- Maximize response rate
- RFP / RFQ content
- Cost savings opportunities
- Prepare from scratch, or provide feedback on your existing draft questionnaire
- Ensure questionnaire is designed to enable planned data analytics techniques
- Advise on most appropriate response scales
- Minimize survey length
- Write diversity, equity, inclusion questions
- Program questionnaire online and test
- Pre-test survey and tweak, as needed
- Foster respondent participation
- Measure respondent representativeness and tweak respondent recruitment, as needed
- Close data collection
- Download survey data
- Clean and weight data
- Conduct topline, crosstabulation, and statistical analyses
- Write plain language Reports with data visualization, compelling storytelling, and evidence-based recommendations
- Provide in-person briefings of findings and recommendations
Past clients (selected)
- Public Sector: The World Bank, national governments (Canada, US, Japan, Russia, Hungary, Italy, and more), provincial governments, municipalities.
- Public Sector Organizations: Universities and colleges, hospitals, WSIB, LCBO, OLG, CMHC, US National Institute for Mental Health, and more.
- Private Sector: Microsoft, Kellogg, Ford Motor Company, Pepsi, Molson, and other Fortune 500 companies.
- Non-profit Sector: United Way, Casey House, MADD Canada, YMCA, Kids Help Phone, Daily Bread Food Bank, Osteoporosis Canada, Alzheimer Society of Canada, Amnesty International, CARE, and dozens more both big and small.
- Industry Associations: Canada Beef, Canadian Health Food Association, Council for Biotechnology Information, Canadian Institute of Chartered Accountants, and more.
Expertise
- Complex sampling
- Response scales selection
- Hard-to-measure concepts and attitudes
- Hard-to-reach target populations
- DEI metrics
- Applied data analytics and statistics
- Compelling storytelling
- Translation of complex information into easy-to-understand reports
- Actionable recommendations
- Forensic analysis of completed report / published article
- Great customer service
