Millions of surveys are undertaken annually. Most produce inaccurate data. Every day, wonky data is presented as fact in media headlines, company reports, government briefings, and academic papers.

The problem is, unless you have the right training, bad data looks the same as good data — even if you’re really smart.

Survey research was once the domain of trained specialists. Today, with cheap, easy-to-use online survey platforms and click-button statistics software, anyone can do a survey and ‘analyze’ data. And not know their findings are leading decision-makers in the wrong direction.

I founded the Survey Science Institute to help organizations get the accurate data they need to make the right decisions — through micro-consulting, full-service survey research, and our @SurveyScienceWow vlog.