RESPONSE SCALES
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- rating vs ranking
‘Select all that apply’ questions are quick a quick and easy option for online surveys; however, studies show that the select-all-that-apply option produces less accurate results than forced-choice...
A tiny change in wording can change survey findings
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It has been demonstrated repeatedly that a small change in survey question wording can change respondent answers. For accuracy, it is important to...
A student’s “average” level of satisfaction with their teachers could be “very satisfied” or “very dissatisfied” or anywhere in between. A consumer’s “average”...
You’ve hired a survey supplier, but something doesn’t look right to you. Trust yourself. Ask questions. Expect plain language answers that make sense to you.
Real World Example
The question below with...