DATA ANALYSIS
DATA ANALYSIS
Data Analysis / Statistics
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- confidence Intervals
- p-values
- standard deviation
Wondering why US pollsters got it wrong? Non-response bias is the primary reason.
In 2024, the vast majority of election polls indicated that Kamala Harris would win and become the next president of the...
Qualitative research cannot be extrapolated to a Target Population. Period. Only quantitative research with specific design structures can be statistically extrapolated from sample findings to the Target...
Surveys are notoriously fickle when it comes to wording. A slight wording change can change a respondent’s answer. As such, data analysts need to stick very, very close to the survey question and...