US Elections – Don’t blame survey science
Wondering why US pollsters got it wrong? Non-response bias is the primary reason. In 2024, the vast majority of election [...]Read more
Tag: media
Qualitative Research: The Forbidden Extrapolation
Qualitative research cannot be extrapolated to a Target Population. Period. Only quantitative research with specific design structures can be statistically [...]Read more
Paraphrasing can distort your findings
A tiny change in wording can change survey findings . It has been demonstrated repeatedly that a small change in [...]Read more
“Average” is not a rating scale mid-point
A student's "average" level of satisfaction with their teachers could be "very satisfied" or "very dissatisfied" or anywhere in between. [...]Read more
The Interpretation Leap: Analysis must stick to survey wording
Surveys are notoriously fickle when it comes to wording. A slight wording change can change a respondent's answer. As such, [...]Read more