US Election Polls – Don’t blame survey science
Wondering why US pollsters got it wrong? Non-response bias is [...]Read more
Tag: media
Qualitative Research: The Forbidden Extrapolation
Qualitative research cannot be extrapolated to a Target Population. Period. [...]Read more
Paraphrasing can distort your findings
A tiny change in wording can change survey findings . [...]Read more
“Average” is not a rating scale mid-point
A student's "average" level of satisfaction with their teachers could [...]Read more
The Interpretation Leap: Analysis must stick to survey wording
Surveys are notoriously fickle when it comes to wording. A [...]Read more