US Election Polls – Don’t blame survey science
Wondering why US pollsters got it wrong? Non-response bias is [...]Read more
Author: Glenys A Babcock
Foundations: No p-values for Census data
A Census survey gathers information from every member (unit) of [...]Read more
So what IS Survey Methodology, anyway?
Survey Methodology relates to the approach taken to select survey [...]Read more
Qualitative Research: The Forbidden Extrapolation
Qualitative research cannot be extrapolated to a Target Population. Period. [...]Read more
Forced-choice questions more accurate than ‘select all that apply’
'Select all that apply' questions are quick a quick and [...]Read more
Paraphrasing can distort your findings
A tiny change in wording can change survey findings . [...]Read more
“Average” is not a rating scale mid-point
A student's "average" level of satisfaction with their teachers could [...]Read more
Survey suppliers: Don’t do me a bamboozle
You’ve hired a survey supplier, but something doesn’t look right [...]Read more
The assumption of “high quality data”
Context The Ontario Nonprofit Network (ONN) has conducted a State [...]Read more
Define your Target Population: It can be tricky
It is important to define your Target Population very specifically. [...]Read more
The Interpretation Leap: Analysis must stick to survey wording
Surveys are notoriously fickle when it comes to wording. A [...]Read more