Statistics and Data Analysis
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US Elections – Don’t blame survey science
Wondering why US pollsters got it wrong? Non-response bias is the primary reason. In 2024, the vast majority of election [...]
Qualitative Research: The Forbidden Extrapolation
Qualitative research cannot be extrapolated to a Target Population. Period. Only quantitative research with specific design structures can be statistically [...]
The Interpretation Leap: Analysis must stick to survey wording
Surveys are notoriously fickle when it comes to wording. A slight wording change can change a respondent's answer. As such, [...]