Leaders
We are leading-edge researchers who conduct surveys and data analysis to solve your problems.
What do you need? We can help.
Budget-Friendly
Our legendary efficiency and streamlined processes translate into lower prices for you.
Going DIY? Our micro-consulting can support you.
Science-Driven Accuracy
Our unparalleled knowledge of survey science means better decision-making for you.
Need accurate insights? Better talk to us.
The more respondents, the better?
Only if your respondents are a representative sample of your target population. Otherwise, increasing the number of respondents is a waste of time and money, and gives a false sense of survey quality and data accuracy. It takes knowledge to determine the representativeness of a sample. If you have a rep sample, then the more respondents you have, the smaller your margin of error.
In the world of DIY surveys, misconceptions abound…
The data doesn’t need to be perfectly accurate, but it does need to guide you in the right direction.
Errors in survey data and analysis are almost always invisible to the end user.
Accurate data requires knowledge of survey science. It takes an experienced professional to identify all the points in the process where things can go wrong – be it design, data collection, or analysis – and make sure they go right.
- Of the millions of DIY surveys, very few produce accurate findings.
- The science and complexity of survey research have been replaced by simple online survey tools.
- Knowledge of the mathematics behind statistics has been replaced by simple online data courses.
Free tools and courses can be great, but it takes expertise and experience to wield them appropriately and get the data you need.
In the past 20 years, Survey Monkey alone has facilitated more than 150 online surveys.
Free 30 minute consultation.
- If you’re doing a survey by committee, stop, and call us now.
- If you’re hiring the cheapest survey research company you can find, call us now.
- If you’re thinking “how hard can it be” and planning a do-it-yourself survey, call us now.
- If you’re hiring a reputable survey supplier but the price is too high, call us now.
