Blog Post: Response Scales
- All
- Questionnaire design
- Reporting accuracy
- Response scales
Forced-choice questions more accurate than ‘select all that apply’
'Select all that apply' questions are quick a quick and easy option for online surveys; however, studies show that the [...]
Paraphrasing can distort your findings
A tiny change in wording can change survey findings . It has been demonstrated repeatedly that a small change in [...]
“Average” is not a rating scale mid-point
A student's "average" level of satisfaction with their teachers could be "very satisfied" or "very dissatisfied" or anywhere in between. [...]
Survey suppliers: Don’t do me a bamboozle
You’ve hired a survey supplier, but something doesn’t look right to you. Trust yourself. Ask questions. Expect plain language answers [...]